Health System Marketing Strategy Marketing Blog

What happens when a patient arrives at your healthcare facility and there is no one to greet them? Do they get what they need, or do they wander around and ultimately leave, frustrated? A visit to your website can have the same results if the user experience (UX) is not carefully cultivated. Patients or potential […]

How to solicit, respond to, and use patient reviews to effectively market your healthcare system.

7 ways to raise conversion rates for your digital marketing campaigns.

Understand the requirements of the Hospital Price Transparency Law and how you can use it to your advantage in marketing your healthcare system.

Audiences for health systems are often fragmented, inhibiting marketing efficacy. Learn how omnichannel marketing can help health systems connect with patients.

When you create content and post it to your health system’s website, it’s tempting to think that nothing else needs to be done. The truth is that no matter how perfect a piece is when it’s posted, it still needs regular attention, which comes in the form of website audits. Web content audits are a […]

Understand the value of social proof and how to use it to amplify your brand

The burden of getting the word out about telehealth falls on healthcare marketing. Learn the strategies and tactics you need in this blog post.

In an era of uncertainty, making the right marketing decisions is critical to enhance the value of your hospital or health system brand.

As most healthcare systems move out of emergency response to the COVID-19 pandemic, the question arises: How do you market now? Many hospitals and healthcare systems are struggling for revenue because they paused elective and specialty surgeries so they could manage patients with the novel coronavirus. Once your hospital is ready to resume scheduling surgeries […]