Push your higher education marketing into the future. Generative AI can expand and enhance your marketing capabilities and help you execute powerful strategies.
Discover how traditional media channels can play an integral part in your higher ed marketing campaigns.
Learn how to perfect your college or university email campaigns with these 15 tips for error-free emails.
To attract diverse demographics that are becoming more cynical about the value of higher education, your messaging needs to be relatable, interesting, and human.
We understand that your alumni are a hugely important resource for your college or university. Since they have firsthand experience with your courses, campus services, research programs, faculty mentors, networking opportunities and more, they can often provide the strongest testimonials – encouraging prospective students to apply and prospective donors and industry partners to commit funding […]
WELCOME BACK! In the first installment of this blog series, you learned about how Spotify can be a valuable channel for colleges and universities to reach Gen Z and millennial prospects. Now, let’s take a look at the seven different types of ads that this streaming platform supports and seven tips for crafting ads that […]
This leading music and podcast streaming service can be a valuable channel for colleges and universities to reach Gen Z and millennial prospects.
Gain an understanding of web accessibility and how your website content could be more welcoming to all visitors.
WELCOME BACK! In Part 1 of this series, you learned about YouTube advertising and how it can empower colleges and universities to connect with their communities. Now, let’s take a look at four different video ad formats currently available on YouTube, six quick tips for creating great video content, and how to get started with […]
For colleges and universities, YouTube ads can be a powerful tool for attracting prospective students’ attention and boosting enrollment.