WCAG Audits: What Healthcare Marketers Need to Know

Gain an understanding of web accessibility and how your website content could be more welcoming to all visitors.

Read More About WCAG Audits: What Healthcare Marketers Need to Know

Increase Health System Brand Awareness With YouTube (PART 2)

YouTube gives colleges and universities a lot of freedom when it comes to ad formats and creative choices. Learn 6 ways to create compelling YouTube video ads.

Read More About Increase Health System Brand Awareness With YouTube (PART 2)

Increase Health System Brand Awareness With YouTube (PART 1)

Is YouTube advertising part of your health system’s marketing strategy? If not, consider these three facts: Video is the king of content: Our brains are designed to absorb and retain audiovisual information. YouTube is the go-to video platform: It reaches more U.S. adults than all cable TV networks combined. 55% of marketers currently use YouTube: That’s a […]

Read More About Increase Health System Brand Awareness With YouTube (PART 1)

Everything You Need to Know About Website UX Audits

What happens when a patient arrives at your healthcare facility and there is no one to greet them? Do they get what they need, or do they wander around and ultimately leave, frustrated? A visit to your website can have the same results if the user experience (UX) is not carefully cultivated. Patients or potential […]

Read More About Everything You Need to Know About Website UX Audits

Bolstering Your Healthcare Brand With Social Proof

How to solicit, respond to, and use patient reviews to effectively market your healthcare system.

Read More About Bolstering Your Healthcare Brand With Social Proof

Short Video Marketing for Health Systems: Tips of the Trade

Short-form video marketing can help your healthcare system stay relevant, connect with more audiences, and increase brand awareness. Here’s what you should know.

Read More About Short Video Marketing for Health Systems: Tips of the Trade

7 tips to Improve Conversion Rates

7 ways to raise conversion rates for your digital marketing campaigns.

Read More About 7 tips to Improve Conversion Rates

Leveraging Price Transparency as a Marketing Opportunity

Understand the requirements of the Hospital Price Transparency Law and how you can use it to your advantage in marketing your healthcare system.

Read More About Leveraging Price Transparency as a Marketing Opportunity

5 Tips for Creating a Healthcare Omnichannel Marketing Strategy

Audiences for health systems are often fragmented, inhibiting marketing efficacy. Learn how omnichannel marketing can help health systems connect with patients.

Read More About 5 Tips for Creating a Healthcare Omnichannel Marketing Strategy

How To Conduct a Health System Website Audit (and Why It Matters)

When you create content and post it to your health system’s website, it’s tempting to think that nothing else needs to be done. The truth is that no matter how perfect a piece is when it’s posted, it still needs regular attention, which comes in the form of website audits. Web content audits are a […]

Read More About How To Conduct a Health System Website Audit (and Why It Matters)