Why Digital Publications Are a Healthy Marketing Strategy

Digital publishing is the next logical step in healthcare’s electronic evolution.

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Google’s Demand Gen: What You Need to Know

Discover AI-powered Demand Gen’s unique features and impact on digital marketing strategies.

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10 Best Practices for Boosting Engagement on Your Healthcare Site

Improve user experience and engagement on your healthcare websites with these 10 web design guidelines.

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Recognize, Assess, and Manage Reputational Risk

Identify common brand reputation risks in healthcare, and learn prevention and management strategies for safeguarding and growing your reputation.

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Enhance Your Creative Efficiency With Generative AI

Generative AI can help healthcare marketers understand consumer behavior and keep up with trends while still managing budget and regulatory constraints.

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Patients Are Human – Your Brand Should Be Too

To attract new patients in an increasingly competitive healthcare market, your messaging needs to be authentic, relatable, interesting, and human.

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Enhance Your Recruitment Strategy With Storytelling

Health system marketers can make a difference in a competitive recruiting market by using storytelling.

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15 Ways to Make Sure Your Healthcare Email Campaign Hits the Mark

Learn how to perfect your healthcare email campaigns with these 15 tips for error-free emails.

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Take Your Community Care Strategies Online

Having a presence in or creating online patient communities can strengthen a hospital or healthcare system’s marketing strategy.

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