Beyond Data: How Storytelling Can Transform Your Healthcare Brand

Learn why storytelling is an effective marketing choice and find simple tips to improve your narrative marketing style.

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How to Create High-Impact Google Search Ads

How to get started with search ads, develop engaging content, add extensions, and ensure compliance with industry regulations.

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Consider a Patient Centric Marketing Model

The flywheel marketing method can help healthcare marketers create loyal patients, generate more leads, and drive growth.

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Why Digital Publications Are a Healthy Marketing Strategy

Digital publishing is the next logical step in healthcare’s electronic evolution.

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Google’s Demand Gen: What You Need to Know

Discover AI-powered Demand Gen’s unique features and impact on digital marketing strategies.

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10 Best Practices for Boosting Engagement on Your Healthcare Site

Improve user experience and engagement on your healthcare websites with these 10 web design guidelines.

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Recognize, Assess, and Manage Reputational Risk

Identify common brand reputation risks in healthcare, and learn prevention and management strategies for safeguarding and growing your reputation.

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Enhance Your Creative Efficiency With Generative AI

Generative AI can help healthcare marketers understand consumer behavior and keep up with trends while still managing budget and regulatory constraints.

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Patients Are Human – Your Brand Should Be Too

To attract new patients in an increasingly competitive healthcare market, your messaging needs to be authentic, relatable, interesting, and human.

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Enhance Your Recruitment Strategy With Storytelling

Health system marketers can make a difference in a competitive recruiting market by using storytelling.

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