Healthcare Marketing Blog
Enhance Your Creative Efficiency With Generative AI
Generative AI can help healthcare marketers understand consumer behavior and keep up with trends while still managing budget and regulatory constraints.
Patients Are Human – Your Brand Should Be Too
To attract new patients in an increasingly competitive healthcare market, your messaging needs to be authentic, relatable, interesting, and human.
Enhance Your Recruitment Strategy With Storytelling
Health system marketers can make a difference in a competitive recruiting market by using storytelling.
From Billboards to TV Spots: Using Traditional Media to Meet Healthcare Audiences Where They Are
Traditional media channels remain effective healthcare marketing tools. Learn how to leverage them with expertise.
15 Ways to Make Sure Your Healthcare Email Campaign Hits the Mark
Learn how to perfect your healthcare email campaigns with these 15 tips for error-free emails.
Take Your Community Care Strategies Online
Having a presence in or creating online patient communities can strengthen a hospital or healthcare system’s marketing strategy.
Craft Higher-Converting Healthcare Landing Pages: 8 Tips for Success
To maximize conversions, design healthcare landing pages to provide an exceptional user experience.
Spotify Ads: How They Can Help Earn the Trust of Millennials & Gen Z (PART 2)
This leading music and podcast streaming service can be a valuable channel for community health systems to reach Gen-Z and millennial prospects.
Spotify Ads: How They Can Help Earn the Trust of Millennials & Gen Z (PART 1)
This leading music and podcast streaming service can be a valuable channel for community health systems to reach Gen-Z and millennial prospects.
WCAG Audits: What Healthcare Marketers Need to Know
Gain an understanding of web accessibility and how your website content could be more welcoming to all visitors.