Healthcare Marketing Blog

Gain an understanding of web accessibility and how your website content could be more welcoming to all visitors.

YouTube gives colleges and universities a lot of freedom when it comes to ad formats and creative choices. Learn 6 ways to create compelling YouTube video ads.

Is YouTube advertising part of your health system’s marketing strategy? If not, consider these three facts: Video is the king of content: Our brains are designed to absorb and retain audiovisual information. YouTube is the go-to video platform: It reaches more U.S. adults than all cable TV networks combined. 55% of marketers currently use YouTube: That’s a […]

What happens when a patient arrives at your healthcare facility and there is no one to greet them? Do they get what they need, or do they wander around and ultimately leave, frustrated? A visit to your website can have the same results if the user experience (UX) is not carefully cultivated. Patients or potential […]

How to solicit, respond to, and use patient reviews to effectively market your healthcare system.

Short-form video marketing can help your healthcare system stay relevant, connect with more audiences, and increase brand awareness. Here’s what you should know.

7 ways to raise conversion rates for your digital marketing campaigns.

Understand the requirements of the Hospital Price Transparency Law and how you can use it to your advantage in marketing your healthcare system.

Audiences for health systems are often fragmented, inhibiting marketing efficacy. Learn how omnichannel marketing can help health systems connect with patients.

When you create content and post it to your health system’s website, it’s tempting to think that nothing else needs to be done. The truth is that no matter how perfect a piece is when it’s posted, it still needs regular attention, which comes in the form of website audits. Web content audits are a […]