Health System Marketing Strategy Marketing Blog
5 Reasons Health Systems Should Use OTT Advertising
Learn why OTT advertising is an essential part of any healthcare marketing strategy.
7 Reasons You Need a More Robust Content Marketing Strategy
Hospitals, health systems, and private practices are constantly competing for patients. That’s why it’s critically important to make your brand stand out.
Google’s New Ad Metrics: What You Need to Know
Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.
How Telemedicine is Changing Healthcare: 6 Key Trends in Telehealth Services and How Health Systems Can Adapt
The number of patients who use telehealth services is projected to double in the next 5 to 10 years.
Top Healthcare Marketing Trends for 2019: Health Risk Assessments
HRA programs have a variety of benefits for employers and employees, not to mention health systems. They make sense for everyone involved, which makes it easy to encourage employers to participate.
Gain New Insight & Improve Ad Performance With Facebook’s Reworked Relevance Score
Facebook Ad performance metrics are getting a facelift.
Use Journey Mapping to Keep Patients Coming Back
Learn what journey mapping is and how a user journey map can help you retain patients and attract new ones.