This year’s Financial Brand Forum featured a broad and talented speaker list, including celebrities like Barbara Corcoran from Shark Tank and Jason Silva from National Geographic’s Brain Games. There were deeply informative sessions on the digitalization of banking and tying together brand, digital marketing, and data.
Here are 3 takeaways that will help you refine your marketing strategy and build a plan to grow your financial institution:
1. PERSONALIZED DIGITAL EXPERIENCES SET BRANDS APART
With more and more customers choosing online channels as the primary method of interaction with their financial institutions, the need to personalize the digital experience is clear. And the key to creating a more engaging, personalized experience starts with developing robust customer profiles and segmenting customers based on their needs, and what they are looking for in a bank or credit union.
2. DATA IS THE FOUNDATION FOR PERSONALIZATION
Using data to understand who your customers are and how they interact with your bank or credit union will help you build stronger customer relationships by creating more engaging, personalized messaging, choosing the optimal channels for your marketing campaigns, and delivering more targeted user experiences.
3. DIFFERENTIATING YOUR BRAND IS MORE IMPORTANT THAN EVER
One message came through loud and clear this year: To successfully compete in a crowded online world, you need a strongly differentiated brand. This is important to keep in mind when investing in marketing automation, CRM, and analytics so you don’t lose that personal touch. It is also good news for smaller institutions, whose strengths lie in the brand equity they have created and in community-based marketing.
Now that you know the latest techniques that are moving financial institutions forward, learn how our experienced team can put these crucial strategies to work for you.