Amegy Bank / Content Strategy
Making Amegy Bank’s Content Reach Further
Amegy Bank’s blog library held years of valuable expertise for business and consumer audiences. A coordinated content strategy extended that investment into practical guides, explainer videos, and an ongoing social presence.
Outcome
Amegy gained four playbooks, 12 explainer videos, refreshed social profiles, and an ongoing social content program – extending the value of its existing expertise across formats and channels.
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