Do we need to sign a retainer or long-term contract?

No. Our model is built around flexibility. Most work is scoped project by project, so you can bring us in for a single initiative, ongoing support, or a broader agency relationship based on what your team needs. No traditional agency retainer required.

We already have an internal marketing team. Can you still help?

Absolutely. That’s how many of our client relationships work. We plug in where you need us most—as a full-service agency partner, a specialist in one discipline, or additional capacity for a specific project. The goal is to strengthen your team, not replace it.

How does your pricing work?

We keep pricing simple and transparent. Lightstream uses a flat hourly-rate model for agency services, provides detailed line-item billing, and does not mark up outside costs. You see what the work costs and where your budget is going.

Why does industry specialization matter?

Because your agency shouldn’t need months to learn your business. Lightstream has focused on regulated industries since 2008, with deep experience across financial services, health systems, and life sciences. That means we understand many of the audiences, terminology, compliance considerations, and marketing challenges from the start.

BUILD YOUR PRESENCE.
STRENGTHEN YOUR CONNECTIONS

Lightstream manages social media for banks, credit unions, health systems, and the people who represent them. We plan, write, design, and publish content across LinkedIn, Facebook, Instagram, YouTube, and other channels so your organization stays visible, your experts get heard, and your team spends less time keeping up.

Build Your Presence

WHO IT’S FOR

Two Audiences. One Clear Message.

Organizations and individuals need different things from social media. We coordinate both, so every account has a purpose and a voice that fits.

Your Organization

Company pages on LinkedIn, Facebook, Instagram, YouTube, and Google Business Profile that highlight your products and services, your people, your news, and your community involvement. Consistent, on-brand, and reviewed for compliance before anything goes live.

Your People

LinkedIn presence for the professionals who carry your relationships: business developers, commercial lenders, relationship managers, wealth advisors, physicians, and executives. We bring their knowledge and perspective into view so they’re recognized before the first call and remembered between conversations.

WHAT WE OFFER

Social Media With a Job to Do.

Whether you’re starting fresh or improving existing accounts, our social media management service covers the full cycle: strategy, content, approvals, publishing, and reporting.

Strategy & Profile Development

We audit your current social media presence, define goals and audiences, recommend the right channels, and create or optimize profiles, descriptions, imagery, and contact details across LinkedIn, Facebook, Instagram, and YouTube.

Capturing Your Expertise

Through short interviews and simple ways to share ideas, we gather the insights, experience, and practical advice that make posts useful and personal, without asking your experts to write.

Content Creation & Repurposing

We develop topics, write posts, design branded graphics, and adapt existing articles, presentations, videos, and reports into platform-ready social content that gets more value from what you already have.

Calendar Planning & Approvals

We build a social media content calendar in advance so your marketing, compliance, and leadership teams can review copy and timing and complete required approvals before anything is published.

Scheduling & Publishing

We publish approved content across agreed channels on a consistent schedule, using formats suited to each platform: LinkedIn articles and carousels, Instagram Reels and Stories, Facebook posts, YouTube Shorts, and more.

Performance Reviews & Improvements

We track audience growth, engagement, website visits, and inquiries where measurable, then use the findings to recommend changes and refine future content.

ADDITIONAL SUPPORT

Add What You Need. Skip What You Don’t.

No bundles, no retainers. Add these services when they fit your goals.

Monitoring & Responses

With your permission, we monitor comments, messages, and reviews, respond within agreed guidelines, and route inquiries, sales opportunities, and concerns to the right person quickly.

Coaching & Employee Participation

We help lenders, advisors, and executives connect and participate on LinkedIn with confidence. We can also provide an approved content library for employees who manage their own accounts.

Video & Expanded Content

We turn interviews and ideas into short video clips, articles, and newsletters that give your audiences more ways to learn from your people.

Paid Promotion

We plan and manage paid social campaigns on LinkedIn, Meta, and YouTube to extend the reach of selected content and support specific marketing goals, with no markup on media.

Social Listening

We track public conversations about your organization, your industry, and your competitors to surface useful topics, emerging questions, and opportunities to engage.

Reputation & Review Management

We help your branches, locations, and providers invite customer and patient feedback on Google, Facebook, and healthcare review sites, respond to reviews within your guidelines, and turn strong ratings into content that builds trust.

Our Process

Plan It. Publish It. Learn From It.

You stay in control of the message. We handle the planning and the follow-through.

Define

We assess your current presence, agree on goals, audiences, and channels, set the voice for each account, and map the approval workflow your compliance team needs.

Build

We capture your team’s expertise, create and repurpose content, and plan the calendar so every post is reviewed and approved before it’s scheduled.

Run & Refine

We publish, monitor, and report on what’s working, then adjust topics, formats, and timing so your presence keeps improving with less effort from your team.

Start a Conversation

Prohject Spotlight

Cole-Parmer: Helping Cole-Parmer Reach the Next Generation of Scientists

Cole-Parmer wanted to connect with younger scientists and researchers on Instagram. Lightstream helped launch an influencer campaign that showed its lab products in everyday use, with the brand’s follower count growing more than 740% in the first 4.5 months after launch.

View the Project

iphone preview of cole parmer instagram post

FREQUENTLY ASKED QUESTIONS

Common Questions From Marketing Teams

LinkedIn, Facebook, Instagram, YouTube, and Google Business Profile are the most common for banks, credit unions, and health systems. We also work on X, Threads, TikTok, and Nextdoor when they fit your audience. We recommend the channels that match your goals rather than trying to be everywhere.

Yes. Individual LinkedIn profiles are often where relationships actually start, especially in commercial banking, wealth management, and healthcare leadership. We optimize profiles, capture each person’s perspective in short interviews, write posts in their voice, and route everything through your approval process. They review and approve; we handle the rest.

Every post is planned in advance and routed through your internal approval workflow before it’s scheduled. We write with advertising rules in mind, such as Regulation Z and UDAAP considerations for financial institutions and HIPAA and patient privacy for health systems, and we can support archiving and recordkeeping requirements for social content and interactions.

Less than you’d expect. Most clients spend an hour or two a month on short interviews and a quick review of the content calendar. We do the planning, writing, design, scheduling, and reporting.

For publishing, yes, through secure role-based access or a scheduling platform you control. You keep ownership of every account and can remove access at any time. For individual LinkedIn profiles, we can work through approved scheduling tools or hand ready-to-post content to each person.

Like everything we do: a flat hourly rate, billed monthly for the hours we work, with line-item detail. No retainer, no long-term contract, and no markup on paid promotion or outside expenses. Start with one LinkedIn profile or your full channel mix and adjust as you go.

Ready to Be Seen?

Let’s build a social media presence that works for your organization and the people behind it.

Talk With Our Team

BUILD YOUR PRESENCE. STRENGTHEN YOUR CONNECTIONS