EXPERIENCED. ENGAGED.
INVESTED.

Heather Gibbs is an Agency Partner at Lightstream, a marketing agency serving community banks, credit unions, insurance providers, health systems, life sciences companies, and other financial services and healthcare organizations. She leads the agency’s client relationships and business development, while serving as account lead for a handful of its longest-standing clients.

Heather co-founded Lightstream in 2008 and has worked in financial services and healthcare marketing for more than 20 years. She has guided marketing planning, media planning and buying, campaign development, integrated advertising, broadcast commercials, brand videos, social media management, and other marketing initiatives for banks, credit unions, and health systems across the United States.

Today, she focuses primarily on new client development, client engagement, and marketing strategy, and she remains hands-on as a project lead when an engagement calls for it.

Heather participates in industry groups and events focused on banking and healthcare marketing, including the American Bankers Association, America’s Credit Unions, the Marketing Association of Credit Unions (MAC), The Financial Brand, and the Society for Health Care Strategy & Market Development (SHSMD). Her participation includes serving as an awards judge for America’s Credit Unions and MAC.

Arta Reikmane is an Agency Partner and Director of Creative at Lightstream, a marketing agency serving community banks, credit unions, insurance providers, health systems, life sciences companies, and other financial services and healthcare organizations. She leads the agency’s creative output across writing, design, video production, and development.

Arta has more than 20 years of experience leading creative teams for banking, healthcare, and other highly regulated industries. In her professional career, she has been entrusted with creating high-profile marketing and advertising for some of the world’s most recognizable brands. Her work includes marketing and advertising for Visa, Bank of America, Wells Fargo, and UPS. As a founding partner, she has been with Lightstream since 2008. She has directed rebrands, brand refreshes, website launches, and the creation of hundreds of campaigns, marketing materials, and videos for financial services providers and healthcare organizations. All creative output at Lightstream since 2008 has been positively influenced by her thoughtful approach to brand building, modern aesthetic, and attention to detail.

Today, Arta primarily focuses on brand strategy, creative quality across all client work, and guiding the agency’s use of AI in creative development, while still serving as lead designer on select client projects.

Work by Arta and her team has won dozens of industry awards for rebrands, brand refreshes, campaigns, annual reports, and marketing materials.  

Robert (Rob) Parker is an Agency Partner and General Manager at Lightstream, a marketing agency serving community banks, credit unions, insurance providers, health systems, life sciences companies, and other financial services and healthcare organizations. He oversees agency operations and client services.

Rob’s background includes project management, business strategy, and copywriting. His experience in bank marketing stretches back to 1996, when he began managing marketing and advertising projects for NationsBank and First Union. Over the next 12 years, he managed increasingly high-profile marketing and advertising projects for Bank of America, SunTrust, Wells Fargo, PNC, M&T Bank, and other national and regional banks. In 2008, amid the financial crisis, Rob co-founded Lightstream with the agency’s other partners. Since then, Rob and the Lightstream team have worked with close to 100 community banks and credit unions across more than 30 states.

With a resume spanning B2B, B2C, and B2G, Rob has in-depth knowledge of the business objectives, marketing channels, and target audiences of community financial institutions. His expertise includes positioning and branding, marketing strategy and planning, consumer advertising, sales support for business and commercial banking, correspondent banking services, and payment systems. In recent years, he has worked with the agency’s leadership team to help community financial institutions understand the impact of AI on marketing workflows, reporting, and visibility, including generative engine optimization (GEO) and answer engine optimization (AEO).

Today, he divides his time between consulting with clients to help them achieve their business goals and overseeing Lightstream’s operations to ensure team members meet and exceed client expectations for consistently high quality and fast turnaround times.

Amy Biemiller, a founding partner of Lightstream, retired at the end of 2023. Amy’s numerous and varied contributions still shape the agency today.