Do we need to sign a retainer or long-term contract?

No. Our model is built around flexibility. Most work is scoped project by project, so you can bring us in for a single initiative, ongoing support, or a broader agency relationship based on what your team needs. No traditional agency retainer required.

We already have an internal marketing team. Can you still help?

Absolutely. That’s how many of our client relationships work. We plug in where you need us most—as a full-service agency partner, a specialist in one discipline, or additional capacity for a specific project. The goal is to strengthen your team, not replace it.

How does your pricing work?

We keep pricing simple and transparent. Lightstream uses a flat hourly-rate model for agency services, provides detailed line-item billing, and does not mark up outside costs. You see what the work costs and where your budget is going.

Why does industry specialization matter?

Because your agency shouldn’t need months to learn your business. Lightstream has focused on regulated industries since 2008, with deep experience across financial services, health systems, and life sciences. That means we understand many of the audiences, terminology, compliance considerations, and marketing challenges from the start.

KEEP EVERY PART OF
YOUR CAMPAIGN MOVING.

From deciding which campaigns to run to the final performance report, Lightstream develops the strategy and manages the details that turn an advertising plan into a coordinated campaign. Our strategists, writers, designers, digital specialists, and project managers work as one team for banks, credit unions, and health systems, so campaigns launch on time, messages stay consistent, and every dollar has a job.

Let’s Talk About Your Campaign

WHAT WE OFFER

One Team. Every Moving Part.

Advertising campaign management takes more than placing ads. Whether the goal is deposit or loan growth, new members or new patients, a service-line launch, brand awareness, or recruiting, we connect the people, creative, channels, schedules, approvals, and reporting needed to get a campaign into market and keep it working.

Campaign Strategy & Coordination

We help you decide which campaigns to run and how to approach them: identifying the right audiences and how to target them, and recommending the channel mix and ad spend that fit the product and the goal. Then we turn that into an actionable plan with clear messages, responsibilities, schedules, budgets, and success measures, and keep everyone working from it.

Creative Development & Production

Campaign concepts, copy, design, video, and channel-ready assets built around a clear value proposition, what sets the offer apart and why it matters to this audience, and carried consistently across every touchpoint by our in-house team.

Multi-Channel Campaign Execution

We coordinate launch and delivery across paid search, paid social (Meta, LinkedIn), programmatic display, connected TV, streaming audio, email, print, and in-branch or in-facility channels, working with your internal team and outside partners as needed.

Landing Pages & Conversion Support

We connect every ad to a relevant landing page, call to action, and customer journey, so the next step is clear, easy, and measurable.

Campaign Monitoring & Optimization

We track delivery and response as the campaign runs, test alternative creative, messages, audiences, and channels against each other, and shift targeting, timing, and budget allocation toward whatʼs working while there’s still budget to put to work.

Performance Reporting & Insights

Clear reporting that connects channel metrics to business results: what happened, what it means, and what to do next.

Our Process

From Good Idea to Measurable Action.

We manage the work from kickoff through reporting, bringing the right specialists together and keeping your team informed at every step.

Align

Recommend the campaign approach, then confirm the goal, audience and targeting, offer, channel mix, timeline, budget, approval path, and measurable outcomes. Build the campaign roadmap everyone works from.

Activate

Develop and coordinate creative, landing pages, media handoffs, tracking, compliance reviews, and launch details.

Improve

Monitor performance, adjust where the evidence points, and report on results and what to carry into the next campaign.

Start a Conversation

Project Spotlight

Simmons Bank: Turning Digital Reach Into Action

A coordinated digital campaign for a $300 checking offer combined display, native, and social advertising with refreshed creative and a dedicated landing page. In 11 weeks it generated 12.4 million impressions, 125,000 ad clicks, and 13,000 clicks on the “Open Now” button to begin an application.

View the Work

Frequently Asked Questions

Common Questions From Marketing Teams

As much or as little as you need. We can run the full campaign, including strategy, creative development, production, scheduling, channel execution, landing pages, tracking, reporting, and ongoing adjustments, or take on the parts your team doesn’t have time or people for. Scope is set project by project, with no retainer required and no markup on outside expenses such as video production, photography, stock, or printing.

Yes. We can execute an existing plan, work alongside your current media partners, or help refine the approach before launch. If you also need help deciding where to advertise and negotiating placements, see our Media Planning & Buying service.

Yes. Our in-house writing, design, video, and web teams create the assets and post-click experiences, so the campaign has one look, one message, and one clear next step from the ad to the application.

We agree on meaningful KPIs before launch, set up tracking, and review performance throughout the campaign. Reports connect channel metrics such as impressions and clicks to business actions such as applications, appointments, or inquiries, and the findings guide practical improvements, including tests of alternative creative, messaging, audiences, and channels, while the campaign is still running.

Yes. Since 2008, financial services and healthcare marketing teams have been the core of our work. We understand the nuances and regulations governing advertising content and campaigns in these industries, so we can help you navigate the cans and can’ts and build compliance review into the campaign schedule rather than treating it as a last step. We also help navigate platform policies, such as Meta’s special ad category for credit products and Google’s financial services verification, which change often and can affect how and when ads are approved.

Ready to Put Your Campaign in Motion?

Let’s bring the strategy, creative, execution, and reporting together so your next campaign moves forward with confidence.