Healthcare

Insights

Education
January 24, 2024
Google’s Demand Gen: What You Need to Know

Discover AI-powered Demand Gen’s unique features and impact on digital marketing strategies.

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Healthcare
December 27, 2023
10 Best Practices for Boosting Engagement on Your Healthcare Site

Improve user experience and engagement on your healthcare websites with these 10 web design guidelines.

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Healthcare
November 29, 2023
Recognize, Assess, and Manage Reputational Risk

Identify common brand reputation risks in healthcare, and learn prevention and management strategies for safeguarding and growing your reputation.

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Healthcare
October 11, 2023
Enhance Your Creative Efficiency With Generative AI

Generative AI can help healthcare marketers understand consumer behavior and keep up with trends while still managing budget and regulatory constraints.

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Healthcare
September 29, 2023
Patients Are Human – Your Brand Should Be Too

To attract new patients in an increasingly competitive healthcare market, your messaging needs to be authentic, relatable, interesting, and human.

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Healthcare
August 15, 2023
Enhance Your Recruitment Strategy With Storytelling

Health system marketers can make a difference in a competitive recruiting market by using storytelling.

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Healthcare
July 26, 2023
From Billboards to TV Spots: Using Traditional Media to Meet Healthcare Audiences Where They Are

Traditional media channels remain effective healthcare marketing tools. Learn how to leverage them with expertise.

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Healthcare
June 16, 2023
15 Ways to Make Sure Your Healthcare Email Campaign Hits the Mark

Learn how to perfect your healthcare email campaigns with these 15 tips for error-free emails.

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Healthcare
May 18, 2023
Take Your Community Care Strategies Online

Having a presence in or creating online patient communities can strengthen a hospital or healthcare system’s marketing strategy.

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Healthcare
April 25, 2023
Craft Higher-Converting Healthcare Landing Pages: 8 Tips for Success

To maximize conversions, design healthcare landing pages to provide an exceptional user experience.

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Healthcare
March 29, 2023
Spotify Ads: How They Can Help Earn the Trust of Millennials & Gen Z (PART 2)

This leading music and podcast streaming service can be a valuable channel for community health systems to reach Gen-Z and millennial prospects.

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Healthcare
February 27, 2023
Spotify Ads: How They Can Help Earn the Trust of Millennials & Gen Z (PART 1)

This leading music and podcast streaming service can be a valuable channel for community health systems to reach Gen-Z and millennial prospects.

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