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While engaging content is a central component of any digital marketing strategy, it doesn’t do much good if it isn’t reaching the people who need to see it and reaching them in a way that works for them.

Using videos as part of your marketing strategy is a great way to make a real connection with your audience.

Higher ed marketers can increase their college or university’s end-of-year giving using audience personas and audience segmentation.

Hospitals, health systems, and private practices are constantly competing for patients. That’s why it’s critically important to make your brand stand out.

Don’t risk having your Facebook ad campaigns paused. Learn what new advertising rules mean for financial marketers.

Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.

Effective marketers follow a reliable process that allows them to strategically address top priorities. By following these guidelines, you can ensure that your institution’s marketing is focused on the right initiatives.

Learn best practices from WordPress security experts.

Learn more about why many of our clients choose WordPress.

Read about three important ways to make your marketing team an invaluable part of a successful leadership transition at your college or university.

The number of patients who use telehealth services is projected to double in the next 5 to 10 years.

Learn four important questions and how answering them will help you write the best annual marketing plan for your institution of higher education.