Health System Brand Building

Insights

Healthcare
August 4, 2022
Short Video Marketing for Health Systems: Tips of the Trade

Short-form video marketing can help your healthcare system stay relevant, connect with more audiences, and increase brand awareness. Here’s what you should know.

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Healthcare
June 29, 2022
Leveraging Price Transparency as a Marketing Opportunity

Understand the requirements of the Hospital Price Transparency Law and how you can use it to your advantage in marketing your healthcare system.

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Healthcare
February 10, 2022
What You Should Know About Jargon’s Effect on Your Healthcare Marketing

Learn why – and how – to avoid medical jargon in your healthcare marketing strategy.

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Healthcare
December 21, 2021
Why Paid Search Works for Healthcare Systems

How to use paid digital advertising to amplify your healthcare marketing

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Healthcare
November 11, 2021
Gaining Trust Through Social Proof

Understand the value of social proof and how to use it to amplify your brand

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Healthcare
October 21, 2021
Amazingly Simple Marketing Tips To Boost Telemedicine Volume

The burden of getting the word out about telehealth falls on healthcare marketing. Learn the strategies and tactics you need in this blog post.

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Healthcare
September 10, 2020
Smart Healthcare Marketing Strategies in Uncertain Times

In an era of uncertainty, making the right marketing decisions is critical to enhance the value of your hospital or health system brand.

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Healthcare
February 27, 2020
5 Reasons Health Systems Should Use OTT Advertising

Learn why OTT advertising is an essential part of any healthcare marketing strategy.

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Healthcare
December 12, 2019
Why Context Matters in Healthcare Marketing

While engaging content is a central component of any digital marketing strategy, it doesn’t do much good if it isn’t reaching the people who need to see it and reaching them in a way that works for them.

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Healthcare
July 16, 2019
How Telemedicine is Changing Healthcare: 6 Key Trends in Telehealth Services and How Health Systems Can Adapt

The number of patients who use telehealth services is projected to double in the next 5 to 10 years.

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