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<\/p>\nNCPD Federal Credit Union\u2019s new website gives their members in uniform easy access to the financial tools they need, whether they’re at home or on the beat.<\/p>\n
Chartered in 1940, NCPD FCU is committed to serving Nassau County\u2019s law enforcement community and their families with superior, virtually fee-free financial services.<\/p>\n
NCPD FCU wanted to completely refresh its current website, incorporating a brighter, more modern look and bold graphics throughout its design. Layout restrictions, macro-level navigation, cluttered and non-specific product pages, and a lack of effective cross-sells had led to navigation issues on the credit union\u2019s previous website, so they wanted a website that would ensure users could easily find and understand the information they needed.<\/p>\n
Their messaging approach is to inform versus sell, so a member-first, user-friendly design was essential. NCPD FCU also wanted a site that could be easily updated by the marketing team, without a need for IT assistance.<\/p>\n
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Recognizing the need for an extensive redesign that was both aesthetically pleasing and functionally robust, NCPD Federal Credit Union worked with Lightstream to create an intuitive, informative, and interactive website that\u2019s welcoming and accessible for all users.<\/p>\n
With a laser focus on user experience, the redesign introduced straightforward headers, footers, and navigation menus that introduced clearer, more organized product pages and enhanced content visibility.<\/p>\n
Standout product offerings with competitive APRs and APYs are highlighted near the top of the homepage with eye-catching icons. The credit union\u2019s impressive statistics highlighting members served, years of service, assets, and scholarship awards are displayed as dynamic graphics under a \u201cWhy Choose NCPD Federal Credit Union\u201d section prominently featured on the homepage. High-value products and services are featured with bold callouts that open punchy, product-focused descriptions or more in-depth, but organized content presented to inform current and prospective members about everything from security to account access and offer access to helpful financial tools and calculators.<\/p>\n
The blog is highlighted on the homepage, increasing visibility and user engagement with the credit union\u2019s thought leadership content. Satisfied member testimonials are featured throughout the site as\u00a0opportunities for NCPD FCU members to complete surveys and share their thoughts. This underscores the credit union\u2019s commitment to its members and its mission to continue improving members’ experiences<\/p>\n
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Key design<\/strong> enhancements included:<\/p>\n Key development<\/strong> enhancements included:<\/p>\n Each aspect was meticulously planned and executed, with continuous collaboration with the credit union\u2019s stakeholders to ensure alignment with their vision and goals. Lightstream\u2019s 40-plus in-house specialists handled strategic planning, writing, design, coding, project management, and technical implementation, delivering a site that exceeded the client\u2019s expectations.<\/p>\n The new NCPD Federal Credit Union website garnered remarkable attention and engagement in its first 60 days post-launch, with:<\/p>\n These statistics reflect a significantly enhanced user experience, which has led to increased engagement, improved information dissemination, and a higher conversion rate for new members.<\/p>\n\n
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<\/p>\nSUCCESS BY THE NUMBERS<\/h2>\n
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