{"id":4370,"date":"2024-07-30T08:00:26","date_gmt":"2024-07-30T12:00:26","guid":{"rendered":"https:\/\/www.thelightstreamgroup.com\/?p=4370"},"modified":"2024-08-07T16:17:14","modified_gmt":"2024-08-07T20:17:14","slug":"6-promising-social-media-platforms-for-life-sciences-brands","status":"publish","type":"post","link":"https:\/\/www.thelightstreamgroup.com\/old_bak\/blogs\/life-sciences\/6-promising-social-media-platforms-for-life-sciences-brands\/","title":{"rendered":"6 Promising Social Media Platforms for Life Sciences Brands"},"content":{"rendered":"<p>In a <a href=\"https:\/\/www.thelightstreamgroup.com\/old_bak\/blogs\/life-sciences\/engage-and-educate-audiences-in-familiar-social-channels\/\" target=\"_blank\" rel=\"noopener\">recent blog post<\/a>, we provided an overview of how social media can offer life sciences brands valuable avenues for engaging with healthcare providers, scientists, researchers, patients, and consumers. Now, let\u2019s do a deeper dive into six different promising platforms and how to craft targeted strategies for creating effective content and making meaningful connections.<\/p>\n<h2>1. FACEBOOK<\/h2>\n<ul>\n<li><strong>What It Is:<\/strong> A versatile platform that lets users create personal or business pages and share multimedia content.<\/li>\n<li><strong>Who\u2019s on It:<\/strong> Over 2.8 billion monthly active users, with especially strong engagement among adults 25\u201354.<\/li>\n<li><strong>What Performs Best:<\/strong> Images (1200&#215;630 pixels), short videos (1\u20132 minutes), and text (40\u00ad\u201380 characters).<\/li>\n<li><strong>What to Avoid: <\/strong>Lengthy or overly technical content that may not resonate with a broad audience.<\/li>\n<li><strong>How You Can Engage Others<\/strong>: Reply to comments and tag partnering organizations in your posts.<\/li>\n<li><strong>Example Post<\/strong>: Share a brief video showcasing a research breakthrough that involved your product.<\/li>\n<\/ul>\n<h2>2. INSTAGRAM<\/h2>\n<ul>\n<li><strong>What It Is:<\/strong> A visually-oriented platform focusing on photos and reels (short video clips with audio and effects).<\/li>\n<li><strong>Who\u2019s on It:<\/strong> A younger demographic that includes college students and early-career professionals.<\/li>\n<li><strong>What Performs Best:<\/strong> High-quality photos (1080&#215;1080 pixels) and videos (15\u201330 seconds) with short captions.<\/li>\n<li><strong>What to Avoid: <\/strong>Text-heavy posts and intricate images that don\u2019t translate well to a mobile phone screen.<\/li>\n<li><strong>How You Can Engage Others<\/strong>: Like posts, share user-generated content, and hold live Q&amp;A sessions with experts.<\/li>\n<li><strong>Example Post<\/strong>: A visually striking photo of a cutting-edge laboratory setup, showing your products in action.<\/li>\n<\/ul>\n<h2>3. X<em> (FORMERLY TWITTER)<\/em><\/h2>\n<ul>\n<li><strong>What It Is:<\/strong> A microblogging platform that lets you post updates and engage in real-time conversations.<\/li>\n<li><strong>Who\u2019s on It:<\/strong> A broad mix that trends somewhat younger, male, American, college-educated, and affluent.<\/li>\n<li><strong>What Performs Best:<\/strong> Images (1600&#215;900 pixels), concise text (70\u2013100 characters), and links.<\/li>\n<li><strong>What to Avoid: <\/strong>Content that\u2019s more promotional than informational or in-depth stories best suited to a blog.<\/li>\n<li><strong>How You Can Engage Others<\/strong>: Reply to comments promptly and use relevant hashtags to join trending topics.<\/li>\n<li><strong>Example Post<\/strong>: A tweet sharing a link to a recent article, along with a short summary and hashtags.<\/li>\n<\/ul>\n<h2>4. LINKEDIN<\/h2>\n<ul>\n<li><strong>What It Is:<\/strong> A professional networking platform where users can share industry news and insights.<\/li>\n<li><strong>Who\u2019s on It:<\/strong> A variety of professionals, including healthcare providers, academics, and business leaders.<\/li>\n<li><strong>What Performs Best:<\/strong> Images (1200&#215;628 pixels), videos (30\u201390 seconds), and text (1,200\u20132,000 characters).<\/li>\n<li><strong>What to Avoid: <\/strong>Content that is too personal or casual, live event coverage, and direct sales pitches.<\/li>\n<li><strong>How You Can Engage Others<\/strong>: Post interactive polls, join industry groups, and contribute to collaborative articles.<\/li>\n<li><strong>Example Post<\/strong>: A poll asking specialists to weigh in on a trending topic, with ongoing discussion in the comments.<\/li>\n<\/ul>\n<h2>5. YOUTUBE<\/h2>\n<ul>\n<li><strong>What It Is:<\/strong> A video-sharing platform where users view and share content that informs and entertains.<\/li>\n<li><strong>Who\u2019s on It:<\/strong> A global, multilingual, mobile-first audience whose fastest-growing segment is adults over 34.<\/li>\n<li><strong>What Performs Best:<\/strong> Videos of various lengths, with relevant titles and descriptions (up to 5,000 characters).<\/li>\n<li><strong>What to Avoid: <\/strong>Videos with a lot of text, cluttered backgrounds, and other elements that aren\u2019t mobile-friendly.<\/li>\n<li><strong>How You Can Engage Others<\/strong>: Encourage viewers to subscribe and invite partners to create joint content.<\/li>\n<li><strong>Example Post<\/strong>: A sneak peek at a brand-new product, with eye-catching graphics that highlight key features.<\/li>\n<\/ul>\n<h2>6. REDDIT<\/h2>\n<ul>\n<li><strong>What It Is:<\/strong> A community-driven platform where users can participate in discussions within various subreddits.<\/li>\n<li><strong>Who\u2019s on It:<\/strong> Experts and enthusiasts in niche topics, with an average time on site of 20 minutes a day.<\/li>\n<li><strong>What Performs Best:<\/strong> Informative posts, out-of-the-ordinary news, and live AMA (Ask Me Anything) sessions.<\/li>\n<li><strong>What to Avoid: <\/strong>Salesy material that does not add value or promote authentic discussion in the subreddit.<\/li>\n<li><strong>How You Can Engage Others<\/strong>: Join relevant subreddits and contribute to ongoing conversations.<\/li>\n<li><strong>Example Post<\/strong>: An AMA with a leading researcher ready to discuss the latest developments in their field.<\/li>\n<\/ul>\n<hr \/>\n<p class=\"blog-cta\">At LIGHTSTREAM, we know what works for life sciences companies, and we offer a full array of strategic and creative services to help your social media content break through the noise. <a href=\"https:\/\/thelightstreamgroup.com\/contact-us\/\">Get in touch<\/a> with us today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We take a look at look at six promising social media platforms for life sciences brands and how to craft targeted strategies for creating content and making connections.<\/p>\n","protected":false},"author":2,"featured_media":3879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wds_title":"","_wds_metadesc":"","_wds_focus-keywords":"","_wds_meta-robots-adv":"","_wds_meta-robots-noindex":false,"_wds_meta-robots-nofollow":false,"_wds_meta-robots-index":false,"_wds_meta-robots-follow":false,"_wds_autolinks-exclude":false,"_wds_canonical":"","_wds_opengraph":[],"_wds_twitter":[],"wds_primary_category":40,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-4370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-sciences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/4370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/comments?post=4370"}],"version-history":[{"count":3,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/4370\/revisions"}],"predecessor-version":[{"id":4379,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/4370\/revisions\/4379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/media\/3879"}],"wp:attachment":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/media?parent=4370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/categories?post=4370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/tags?post=4370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}