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<\/p>\nSoutheast Georgia Health System\u2019s innovative digital nurse recruitment campaign was a wave that broke through the noise of an oversaturated market.<\/p>\n
Throughout the country, nurse recruitment and retention have become significant challenges for healthcare systems, driven by burnout, patient violence, pay inequity, and increasing job demands due to the nursing shortage. Southeast Georgia Health System was no exception and struggled to meet its staffing goals despite offering competitive pay and benefits. The health system was in critical need of a way to stand out in a sea of recruitment ads and convince qualified leads that SGHS would be a wonderful place to work.<\/p>\n
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Previous nurse recruitment faced a hurdle: lack of distinction. While the health system boasts competitive packages and a nurturing culture, these aren\u2019t unique in today\u2019s crowded market. So, what could set it apart?<\/p>\n
Lightstream proposed a solution: leveraging SGHS\u2019s coastal location to position it as a destination employer, emphasizing the vibrant life beyond healthcare. Our digital campaign strategy included:<\/p>\n
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The campaign\u2019s impact was immediate and measurable. Within the first two weeks, search ads alone generated more than 1 million impressions<\/strong> and nearly 1,000 clicks<\/strong>. Each month, streaming audio yielded roughly 100 clicks from around 50,000 impressions.<\/strong><\/p>\n By fine-tuning ad targeting and refreshing creative content regularly, our agency maintained the campaign\u2019s momentum. The SGHS careers landing page garnered 68,000 views<\/strong> in the campaign\u2019s second month. During the campaign, the search click-through rate rose as high as 3.88%<\/strong>, and the display cost-per-click was as low as $2.52<\/strong>.<\/p>\n With an agile and innovative approach, the campaign was largely considered a resounding success by all involved. It yielded increased visibility, engagement, and qualified applicants for SGHS, creating a solid foundation for the health system to continue expanding its recruitment efforts.<\/p>\n Laura Young, Director of Marketing and Public Relations at SGHS, says of the campaign, \u201cBy partnering with Lightstream, we identified new ways to highlight our positive work-life balance, benefits, and beautiful environment to market ourselves as a destination employer. Lightstream\u2019s expertise \u2013 knowing who to target and where \u2013 was especially valuable. We are very pleased with the results so far.\u201d<\/p>\n Is your hospital or health system ready to stand out in the competitive recruitment landscape? LIGHTSTREAM is here to guide you through each step, from crafting a tailored digital strategy to analyzing campaign performance for continuous improvement and beyond. Let\u2019s create a compelling narrative for your healthcare system that attracts top talent and showcases the unique lifestyle and opportunities you offer. Click here<\/a> to share a little about your healthcare institution\u2019s needs and goals.<\/p>\n","protected":false},"excerpt":{"rendered":" Lightstream executed a dynamic, destination-focused digital nurse recruitment campaign to help Southeast Georgia Health System.<\/p>\n","protected":false},"author":2,"featured_media":3710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":1,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/4323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/comments?post=4323"}],"version-history":[{"count":2,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/4323\/revisions"}],"predecessor-version":[{"id":4327,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/4323\/revisions\/4327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/media\/3710"}],"wp:attachment":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/media?parent=4323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/categories?post=4323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/tags?post=4323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}An Effective Partnership Means Smooth Sailing<\/h2>\n
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