{"id":4032,"date":"2024-06-25T08:00:19","date_gmt":"2024-06-25T12:00:19","guid":{"rendered":"https:\/\/www.thelightstreamgroup.com\/?p=4032"},"modified":"2024-06-26T11:29:01","modified_gmt":"2024-06-26T15:29:01","slug":"gray-surety-an-insurance-website-that-drives-growth","status":"publish","type":"post","link":"https:\/\/www.thelightstreamgroup.com\/old_bak\/blogs\/insurance\/gray-surety-an-insurance-website-that-drives-growth\/","title":{"rendered":"Gray Surety: An Insurance Website That Drives Growth"},"content":{"rendered":"

Built on a strong brand, Gray Surety\u2019s new website is a powerful tool for attracting and retaining top insurance agents.<\/p>\n

With headquarters in Louisiana and nine regional offices nationwide, Gray Surety provides innovative commercial and contract surety bond solutions that agents and clients can depend on.<\/p>\n

The company is focused on serving agents who represent emerging and midsized contractors, but its previous website wasn\u2019t engaging the right audience. Gray Surety\u2019s busy underwriters were spending time following up with people they couldn\u2019t assist, while qualified prospects found the site uninviting and hard to navigate.<\/p>\n

The Lightstream team delivered a state-of-the-art website redesign that streamlines the user journey and serves as a reliable platform for growth. Three months post-launch, the site is already exceeding industry benchmarks for user engagement.<\/p>\n

\"\"<\/p>\n

A Clean, Modern Look<\/h2>\n

Our skilled in-house design team captured Gray Surety\u2019s key brand signals \u2013 like its use of safety orange as an accent color and the bold capital G<\/em> in its logo \u2013 and artfully integrated those elements into a fresh new interface.<\/p>\n

The curvilinear outline of the G<\/em> became a cohesive motif that enhances visual interest and page readability. Vibrant photography throughout the site shows insurance and construction professionals in action, while crisp infographics help to tell the brand story.<\/p>\n

To further optimize user experience, we simplified the overall site structure, implemented intuitive navigation for desktop and mobile browsing, and provided high-visibility calls to action.<\/p>\n

\"\"<\/p>\n

Tailored, Informative Content<\/h2>\n

The website needed to speak directly to insurance agents, so every piece of copy was crafted with that audience in mind.<\/p>\n

First and foremost, we spelled out Gray Surety\u2019s product offerings and industry credentials in language that\u2019s clear and concise but not overly simplistic.<\/p>\n

Additionally, we created a blog and seeded it with original articles that demonstrate Gray Surety\u2019s thought leadership at a specialized B2B level.<\/p>\n

\"\"<\/p>\n

Top-Notch Security and Accessibility<\/h2>\n

Lightstream built a fully customized and hardened open-source website with enterprise-level security features and continuous compliance with web accessibility standards.<\/p>\n

Many proprietary content management systems (CMS) sites offer security at two points: the network and the server. The websites we build include a third layer of security that defends the site itself against data breaches and other cyberthreats.<\/p>\n

All our websites also adhere to the latest Web Content Accessibility Guidelines (WCAG), and we help our clients maintain compliance with free scans and reporting every six months.<\/p>\n

As a business built on trust, Gray Surety can enjoy extra peace of mind knowing its online presence is protected and barrier-free.<\/p>\n

\"\"<\/p>\n

Results<\/h2>\n

Our client is delighted with the new website’s look and feel \u2013 and the initial analytics that show it\u2019s already exceeding industry benchmarks for user engagement.<\/p>\n

\n

Other web developers might have one or two insurance clients. At Lightstream, your industry is a major area of focus. Since 2008, we\u2019ve helped numerous general and specialty insurers build brand value, deepen relationships with policyholders and agents, and achieve their business objectives. Let\u2019s work together to build a website for today and tomorrow. Start a conversation today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Lightstream team delivered a state-of-the-art website redesign for Gray Surety that streamlines the user journey and serves as a reliable platform for growth.<\/p>\n","protected":false},"author":2,"featured_media":3710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":1,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/4032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/comments?post=4032"}],"version-history":[{"count":5,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/4032\/revisions"}],"predecessor-version":[{"id":4044,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/4032\/revisions\/4044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/media\/3710"}],"wp:attachment":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/media?parent=4032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/categories?post=4032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/tags?post=4032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}