{"id":3210,"date":"2023-10-30T08:00:54","date_gmt":"2023-10-30T12:00:54","guid":{"rendered":"https:\/\/www.thelightstreamgroup.com\/?p=3210"},"modified":"2023-11-02T14:02:33","modified_gmt":"2023-11-02T18:02:33","slug":"boost-engagement-with-these-web-design-best-practices","status":"publish","type":"post","link":"https:\/\/www.thelightstreamgroup.com\/old_bak\/blogs\/life-sciences\/boost-engagement-with-these-web-design-best-practices\/","title":{"rendered":"Boost Engagement With These Web Design Best Practices"},"content":{"rendered":"

To remain competitive in a crowded market, life science companies need to deliver physicians and consumer audiences a responsive and interesting web experience. Here are 10 web design best practices that can enhance user experiences and audience engagement \u2013 making you more memorable when it\u2019s time for them to make important decisions.<\/p>\n

1. Seamless User Interface and Experience Design Across All Platforms<\/h2>\n

A simple, clear, responsive design will be appreciated by all audiences. Think mobile-first, intuitive navigation, as well as destinations that don\u2019t take more than a few clicks to reach. Whether you\u2019re looking to engage a consumer or physician, you are more likely to keep their attention and encourage engagement with subtle designs and colors that don\u2019t distract from readability, a few clear options for fast and straightforward navigation, and brief snippets of copy that give the user the option to read more if desired.<\/p>\n

2. A Customized Interface Design That Reflects Your Brand<\/h2>\n

Use your brand\u2019s colors, photography, and type styles, as well as messaging that reflects your mission. Consider including photos, social media posts, and videos of your own team members talking about why they believe in your products and your company\u2019s vision. Promoting your brand identity in these ways will help web visitors relate to and respect your company\u2019s culture \u2013 ultimately building trust and encouraging interaction.<\/p>\n

3. Engaging Human Language<\/h2>\n

Aim for approachability, relatability, and accessibility in all your messaging. Consider interesting first-person narratives, success stories, and other easily digestible content without industry jargon. Keep copy short but detailed, and mix in infographics, photography, video, and interactive elements to boost engagement.<\/p>\n

Tell your company\u2019s story \u2013 the why and how of what you do and who you impact. Emphasize collaboration, teamwork, and partnership with both clinicians and consumers.<\/p>\n

4. Intuitive Design and Consistency<\/h2>\n

Keep it clean and modern, rather than cluttered and complicated, on every page. Maintain lots of white space, a simple color scheme, and an easily readable font. Use brief, bold headlines and subheads and limit your calls to action, but make sure they stand out so they\u2019re easily found. Consider numbered and bulleted lists to make your content easier to scan. High-quality, professional photos that fit your brand style will add interest and bring that human element back into the user experience.<\/p>\n

5. Accessibility and WCAG Compliance<\/h2>\n

Designing a life sciences website to be accessible allows anyone you\u2019d like to engage, even people living with permanent or temporary disabilities, to find and understand your content. WordPress can be configured to comply with both the Health Insurance Portability and Accountability Act (HIPAA) and Web Content Accessibility Guidelines (WCAG). Accessibility features you should absolutely consider include:<\/p>\n