{"id":2829,"date":"2023-06-28T08:00:30","date_gmt":"2023-06-28T12:00:30","guid":{"rendered":"https:\/\/www.thelightstreamgroup.com\/?p=2829"},"modified":"2023-06-29T13:20:59","modified_gmt":"2023-06-29T17:20:59","slug":"craft-higher-converting-financial-landing-pages-8-tips-for-success","status":"publish","type":"post","link":"https:\/\/www.thelightstreamgroup.com\/old_bak\/blogs\/financial\/craft-higher-converting-financial-landing-pages-8-tips-for-success\/","title":{"rendered":"Craft Higher-Converting Financial Landing Pages: 8 Tips for Success"},"content":{"rendered":"

Consumers across all demographics are becoming increasingly savvy in their search for a community bank or credit union that can meet their specific banking, borrowing, and financial wellness needs. They don\u2019t want to spend lots of time sifting through all the products and services you offer. They want to know \u2013 fast \u2013 if you have what they need and how to get started.<\/p>\n

Landing pages can effectively engage prospects at the right point in the buyer\u2019s journey and can bridge the gaps between your comprehensive web content and your targeted digital advertising and social media strategies. By optimizing your landing pages for user experience, you can further differentiate your brand, drive more conversions, and keep more current account holders inside the loyalty loop.<\/p>\n

In this article, we\u2019ll share some actionable tips for creating landing pages that are clear, credible, and compelling.<\/p>\n

8 STRATEGIES FOR BUILDING BETTER LANDING PAGES<\/h2>\n

Every landing page should support a well-defined sales or educational objective. Create an opportunity to convince a prospect to learn more about the services you offer and then take action. Consider the tips below when you\u2019re building your next landing page to ensure that it gives visitors the answers they\u2019re looking for, is user-friendly, and drives traffic in the right direction.<\/p>\n

    \n
  1. Dedicate Each Page to a Specific Service and Goal:<\/strong> Promoting your first-time homebuyer program? Trying to drive new sign-ups for your mobile banking platform? Announcing a limited-time-only rate discount? Focusing each landing page on a particular campaign will help you reach the right audience and monitor campaign effectiveness. Direct visitors to complete a single goal, like completing an online application, making an appointment at a local branch, or submitting their contact info to download a free tailored guide.<\/li>\n
  2. Lead With Your Value Propositions: <\/strong>If you don\u2019t grab a reader\u2019s attention right away, there\u2019s a good chance they\u2019ll look elsewhere. Communicate the value you\u2019re offering with a crisp, punchy headline. Use your subhead or a brief introductory paragraph to explain what you are offering, who it\u2019s for, and why it\u2019s unique, useful or addresses page visitors\u2019 needs or pain points. Follow up with bullets (or eye-catching icons) and the most important benefits of your product or service.<\/li>\n
  3. Clearly Communicate How You Can Improve Your Audience\u2019s Lives:<\/strong>\u00a0Consumers want to know how what you\u2019re offering will improve their current financial situation or help them reach their goals. Convert product features into benefits that apply to people\u2019s everyday lives. Think \u201cTap into the home equity you\u2019ve worked hard to build\u201d or \u201cDeposit checks with a snap \u2013 no trip to a branch required.\u201d<\/li>\n
  4. Include Simple, Compelling Copy and Calls-to-Action: <\/strong>Keep sentences short and to the point. Avoid finance jargon. Write in a conversational style, in the way you would talk to an account holder if you were meeting face to face. Be straightforward and informative. And make your calls-to-action clear \u2013 \u201cApply now,\u201d \u201cContact us,\u201d or \u201cLearn more,\u201d highlighted as clearly defined buttons or with striking colors.<\/li>\n
  5. Tell Your Story With Visuals:<\/strong> Use images that meet your brand standards and reflect the audience you\u2019re trying to capture \u2013 students just getting started with banking, young families looking to buy their first home, or pre-retirees hoping to maximize their savings. Select images that tell a story or \u201cillustrate the dream.\u201d Add standout figures or stats in visually interesting formats, along with handy interactive elements like choosers and calculators.<\/li>\n
  6. Enlist Current Account Holders to Sell Your Service:<\/strong> Social proof is key. Endorsements and testimonials from people who have benefited from your product or service can mean the most to consumers trying to choose where to entrust their money and time. Include video testimonials, quotes and photos, spotlight stories, and surveys to boost prospects\u2019 confidence in your offerings.<\/li>\n
  7. Stick To a Streamlined Design That\u2019s Also Mobile-Friendly:<\/strong> Stick to your core brand identifiers and use clean and simple design elements with plenty of white space. Make sure that modules like calculators and comparison charts are easily legible and interactable on small screens. Use a contrasting color or shape for your CTA so it grabs the reader\u2019s attention.<\/li>\n
  8. Test, Test, Test:<\/strong>\u00a0Whenever possible, before you officially launch, A\/B test your headlines, content, layout, visuals, and CTAs to see which elements draw the most interest and encourage conversions. Make sure your landing page is also easy to navigate on different browsers and mobile devices.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Consumers across all demographics are becoming increasingly savvy in their search for a community bank or credit union that can meet their specific banking, borrowing, and financial wellness needs. They don\u2019t want to spend lots of time sifting through all the products and services you offer. They want to know \u2013 fast \u2013 if you […]<\/p>\n","protected":false},"author":2,"featured_media":2830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wds_title":"Create a High-Converting Landing Page | LIGHTSTREAM","_wds_metadesc":"To maximize conversions, design landing pages to provide an exceptional user experience.","_wds_focus-keywords":"","_wds_meta-robots-adv":"","_wds_meta-robots-noindex":false,"_wds_meta-robots-nofollow":false,"_wds_meta-robots-index":false,"_wds_meta-robots-follow":false,"_wds_autolinks-exclude":false,"_wds_canonical":"","_wds_opengraph":{"title":"Create a High-Converting Landing Page | LIGHTSTREAM","description":"To maximize conversions, design landing pages to provide an exceptional user experience.","images":[""]},"_wds_twitter":{"title":"Create a High-Converting Landing Page | LIGHTSTREAM","description":"To maximize conversions, design landing pages to provide an exceptional user experience.","images":[""]},"wds_primary_category":8,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/2829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/comments?post=2829"}],"version-history":[{"count":4,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/2829\/revisions"}],"predecessor-version":[{"id":2835,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/posts\/2829\/revisions\/2835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/media\/2830"}],"wp:attachment":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/media?parent=2829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/categories?post=2829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/tags?post=2829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}