{"id":538,"date":"2018-03-30T14:51:25","date_gmt":"2018-03-30T18:51:25","guid":{"rendered":"http:\/\/lsg-197.test\/?page_id=538"},"modified":"2018-04-25T13:58:32","modified_gmt":"2018-04-25T17:58:32","slug":"branding","status":"publish","type":"page","link":"https:\/\/www.thelightstreamgroup.com\/old_bak\/services\/education\/branding\/","title":{"rendered":"Branding for Education"},"content":{"rendered":"<h1>Branding<\/h1>\n<p class=\"big\">Do you need help discovering and communicating what makes your institution unique and exceptional? Our proven eight-step Brand Exploration Process is designed to help you arrive at an authentic brand that resonates with stakeholders and articulates the timeless value of your school.<\/p>\n<ul class=\"no-bull\">\n<li><strong>Brand Research<\/strong> \u2013 Let us help you identify where you fit within the marketplace.\u00a0What are your school\u2019s true strengths? How are you perceived? What does the market want?\u00a0What brand positioning hasn\u2019t been claimed by competitors? We\u2019ll analyze your institution and the environment in which you operate to identify your brand sweet spot and craft your authentic brand story.<\/li>\n<li><strong>Brand Identity<\/strong> \u2013 Once you know your brand sweet spot, let us develop your identity \u2013 the outward expression of your institution\u2019s inner nature. This identity will resonate with your internal stakeholders and reveal a place where quality students want to be, the best faculty want to teach, and loyal donors want to support.<\/li>\n<li><strong>Brand Training<\/strong> \u2013 People can spot a fake almost instantly. That\u2019s why lasting brands start on the inside of the institution and work their way out.\u00a0We\u2019ll help your faculty and staff talk the talk, and more importantly, walk the walk, so each day you\u2019re living out your brand promise.<\/li>\n<li><strong>Brand Guidelines<\/strong> \u2013 To build brand equity, you need consistency. We\u2019ll develop guidelines that will ensure that all communications connect target audiences emotionally to your institution in a decisive way.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Branding Do you need help discovering and communicating what makes your institution unique and exceptional? Our proven eight-step Brand Exploration Process is designed to help you arrive at an authentic brand that resonates with stakeholders and articulates the timeless value of your school. Brand Research \u2013 Let us help you identify where you fit within [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":535,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-538","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/pages\/538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/comments?post=538"}],"version-history":[{"count":5,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/pages\/538\/revisions"}],"predecessor-version":[{"id":1084,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/pages\/538\/revisions\/1084"}],"up":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/pages\/535"}],"wp:attachment":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/media?parent=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}