{"id":519,"date":"2018-03-30T14:31:29","date_gmt":"2018-03-30T14:31:29","guid":{"rendered":"http:\/\/lsg-197.test\/?page_id=519"},"modified":"2018-04-10T19:19:33","modified_gmt":"2018-04-10T19:19:33","slug":"branding","status":"publish","type":"page","link":"https:\/\/www.thelightstreamgroup.com\/old_bak\/services\/banks\/branding\/","title":{"rendered":"Branding for Banks"},"content":{"rendered":"<h1>Branding<\/h1>\n<p class=\"big\">Do you think your financial institution needs a brand refresh? Is building brand equity a key component in your M&amp;A strategy? Our proven eight-step Brand Exploration Process is designed to help you arrive at an authentic brand that resonates with stakeholders.<\/p>\n<ul class=\"no-bull\">\n<li><strong>Brand Research<\/strong> \u2013 Let us help you identify where you fit within the marketplace. What are your core competencies? How are you perceived? What does the market want? What brand positioning hasn\u2019t been claimed by competitors? We\u2019ll analyze your bank and the environment in which you operate to identify your brand sweet spot.<\/li>\n<li><strong>Brand Identity<\/strong> \u2013 Once you know your brand sweet spot, let us develop your identity \u2013 the outward expression of your financial institution\u2019s inner nature.<\/li>\n<li><strong>Brand Training<\/strong> \u2013 People can spot a fake almost instantly. That\u2019s why lasting brands start on the inside of the organization and work their way out. We\u2019ll help your team members talk the talk, and more importantly, walk the walk, so each day you&#8217;re living out your brand promise.<\/li>\n<li><strong>Brand Guidelines<\/strong> \u2013 To build brand equity, you need consistency. We\u2019ll develop guidelines that will ensure that your signage, advertising, and marketing is providing maximum impact.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Branding Do you think your financial institution needs a brand refresh? Is building brand equity a key component in your M&amp;A strategy? Our proven eight-step Brand Exploration Process is designed to help you arrive at an authentic brand that resonates with stakeholders. Brand Research \u2013 Let us help you identify where you fit within the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":515,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_wds_title":"","_wds_metadesc":"","_wds_focus-keywords":"","_wds_meta-robots-adv":"","_wds_meta-robots-noindex":false,"_wds_meta-robots-nofollow":false,"_wds_meta-robots-index":false,"_wds_meta-robots-follow":false,"_wds_autolinks-exclude":false,"_wds_canonical":"","_wds_opengraph":[],"_wds_twitter":[],"footnotes":""},"class_list":["post-519","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/pages\/519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/comments?post=519"}],"version-history":[{"count":5,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/pages\/519\/revisions"}],"predecessor-version":[{"id":776,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/pages\/519\/revisions\/776"}],"up":[{"embeddable":true,"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/pages\/515"}],"wp:attachment":[{"href":"https:\/\/www.thelightstreamgroup.com\/old_bak\/wp-json\/wp\/v2\/media?parent=519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}