Focus on the Flywheel Model to Cultivate Customer Relationships
Traditionally, the sales funnel has been the go-to model for marketers across industries; it is an outcome-oriented approach that aims to convert leads and prospects...
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9 Web Design Best Practices for Financial Institutions
In today’s digital age, a user-friendly and engaging website is essential for banks and credit unions to connect with their customers effectively. As marketing leaders...
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Optimize Your Insurance Marketing With the Flywheel Model
If your current marketing strategy isn’t producing the results you need for your insurance brand, it could be because you’re focusing too closely on converting...
Read MoreShort Video Marketing for Health Systems: Tips of the Trade
Health systems face marketing challenges, like fractured audiences, that make it difficult to connect with potential patients. Implementing short-form videos in your healthcare marketing strategy...
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Use Journey Mapping to Keep Patients Coming Back
Your patients don’t just come into your medical facility, get care from one provider, and leave. They: Find information about you online and through word...
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6 KPIs Every Bank & Credit Union Should Be Measuring
In the financial world, you know how much numbers matter. But when it comes to measuring the success of your marketing, sometimes it can be...
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Embracing the Shift: Marketing Strategies That Highlight Outstanding Outpatient Care
The increasing shift from inpatient to outpatient care is driven by many factors. Because inpatient care is typically much more expensive than outpatient services, reducing...
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Features vs. Benefits: What Banks & Credit Unions Need to Know
Features. Your products and services have lots of them, and they’re very competitive. So why did your last campaign for a mortgage, checking account or...
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