Your marketing department may produce the most beautiful brochures, intuitive, informative websites, and eye-catching billboards but still not be attracting as many new students as you’d like. This may come down to one very important missing piece. When prospective students look at your college or university, they are trying to imagine themselves there. Using descriptions […]
As graduate program options increase, higher ed marketers need to improve engagement and make the enrollment process as easy as possible.
Creating short-form videos, especially on platforms like TikTok and Instagram Reels, means you’ll be engaging prospects where they’re already spending time.
Lookalike modeling is a promising way to expand the reach of your higher ed campaigns. Learn what it is and how to add it to your toolkit.
Make responsive search ads part of your marketing plan and maximize the results of your student recruitment efforts.
Level up your Instagram strategy to increase recruitment, improve engagement, and have more fun with your marketing plan.
Ready to improve conversions? Leverage the benefits of microcopy for your school’s site. We show you how.
Learn why OTT advertising is an essential part of any higher ed marketing strategy.
Higher ed marketers can increase their college or university’s end-of-year giving using audience personas and audience segmentation.