Higher Ed Marketing Strategy Marketing Blog
Less Stress and More Year-End Giving Success: Personalization – The Gift that Keeps on Giving
Higher ed marketers can increase their college or university’s end-of-year giving using audience personas and audience segmentation.
Securing Marketing’s Place at the Table: 3 Messages for Navigating Leadership Changes in Higher Education
Read about three important ways to make your marketing team an invaluable part of a successful leadership transition at your college or university.
4 Questions to Jump-Start Your Annual Marketing Plan
Learn four important questions and how answering them will help you write the best annual marketing plan for your institution of higher education.