Higher Ed Marketing Strategy Marketing Blog

Your marketing department may produce the most beautiful brochures, intuitive, informative websites, and eye-catching billboards but still not be attracting as many new students as you’d like. This may come down to one very important missing piece. When prospective students look at your college or university, they are trying to imagine themselves there. Using descriptions […]

As graduate program options increase, higher ed marketers need to improve engagement and make the enrollment process as easy as possible.

Students who are interested in your school may need help understanding your application process. Developing a cache of resources to ease the process can help you increase admissions.

Lookalike modeling is a promising way to expand the reach of your higher ed campaigns. Learn what it is and how to add it to your toolkit.

Level up your Instagram strategy to increase recruitment, improve engagement, and have more fun with your marketing plan.

Ready to improve conversions? Leverage the benefits of microcopy for your school’s site. We show you how.

Fundraising and donor relations are all about connection. Social distancing guidelines may make it difficult for you to meet with donors in person, hold your annual gala, or host other live fundraising events, but it doesn’t reduce your donors’ desire to connect with you. Engaging your community of supporters virtually is essential to preserving your […]

With the right communications strategy, you can keep accepted students engaged and keep your school enrollment numbers up.

Skills gaps hurt recent college graduates and employers. Helping students develop work skills can help your institution stand out from the rest.

Mental health is a growing concern at colleges and universities, and many are working to offer more resources and take a more proactive approach to help students. But there is still a lot of room for improvement.