Higher Ed Marketing Analytics & Reporting Marketing Blog

Connecting With Students Through Responsive Search Ads

Make responsive search ads part of your marketing plan and maximize the results of your student recruitment efforts.

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Google’s New Ad Metrics: What You Need to Know

Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.

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Gain New Insight & Improve Ad Performance With Facebook’s Reworked Relevance Score

Facebook Ad performance metrics are getting a facelift.

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