Higher Ed Lead Generation Marketing Blog
Let Your Students Tell the Story
Your marketing department may produce the most beautiful brochures, intuitive, informative websites, and eye-catching billboards but still not be attracting as many new students as you’d like. This may come down to one very important missing piece. When prospective students look at your college or university, they are trying to imagine themselves there. Using descriptions […]
Marketing Your Graduate Programs for Better Enrollment
As graduate program options increase, higher ed marketers need to improve engagement and make the enrollment process as easy as possible.
Connecting With Students Through Responsive Search Ads
Make responsive search ads part of your marketing plan and maximize the results of your student recruitment efforts.
5 Reasons Universities and Colleges Should Use OTT Advertising
Learn why OTT advertising is an essential part of any higher ed marketing strategy.
Less Stress and More Year-End Giving Success: Personalization – The Gift that Keeps on Giving
Higher ed marketers can increase their college or university’s end-of-year giving using audience personas and audience segmentation.
Gain New Insight & Improve Ad Performance With Facebook’s Reworked Relevance Score
Facebook Ad performance metrics are getting a facelift.