Higher Ed Enrollment Management Marketing Blog
Marketing Your Graduate Programs for Better Enrollment
As graduate program options increase, higher ed marketers need to improve engagement and make the enrollment process as easy as possible.
Boost Commitment With Conversational Marketing
Choosing a college or university is a big decision – quite often the biggest one your prospective students have ever faced. They want to make sure yours is the best possible fit for their educational goals and ideal campus experience. They have questions that require detailed, personalized answers before they commit. Conversational marketing, a dialogue-driven […]
Provide Engaging Resources to Ease the Application Process
Students who are interested in your school may need help understanding your application process. Developing a cache of resources to ease the process can help you increase admissions.
Lookalike Models Expand Your School’s Marketing Reach
Lookalike modeling is a promising way to expand the reach of your higher ed campaigns. Learn what it is and how to add it to your toolkit.
Drive Better Enrollment Outcomes With Microcopy
Ready to improve conversions? Leverage the benefits of microcopy for your school’s site. We show you how.
Motivating Accepted Students to Commit & Enroll
With the right communications strategy, you can keep accepted students engaged and keep your school enrollment numbers up.