Higher Ed Brand Building Marketing Blog

Creating short-form videos, especially on platforms like TikTok and Instagram Reels, means you’ll be engaging prospects where they’re already spending time.

Lookalike modeling is a promising way to expand the reach of your higher ed campaigns. Learn what it is and how to add it to your toolkit.

Learn why OTT advertising is an essential part of any higher ed marketing strategy.

Mental health is a growing concern at colleges and universities, and many are working to offer more resources and take a more proactive approach to help students. But there is still a lot of room for improvement.

Learn five important ways higher ed marketers effectively improve their alumni magazines or newsletters and better engage readers.