Health System Brand Building Marketing Blog

What happens when a patient arrives at your healthcare facility and there is no one to greet them? Do they get what they need, or do they wander around and ultimately leave, frustrated? A visit to your website can have the same results if the user experience (UX) is not carefully cultivated. Patients or potential […]

Short-form video marketing can help your healthcare system stay relevant, connect with more audiences, and increase brand awareness. Here’s what you should know.

Understand the requirements of the Hospital Price Transparency Law and how you can use it to your advantage in marketing your healthcare system.

Learn why – and how – to avoid medical jargon in your healthcare marketing strategy.

How to use paid digital advertising to amplify your healthcare marketing

Understand the value of social proof and how to use it to amplify your brand

The burden of getting the word out about telehealth falls on healthcare marketing. Learn the strategies and tactics you need in this blog post.

In an era of uncertainty, making the right marketing decisions is critical to enhance the value of your hospital or health system brand.

As most healthcare systems move out of emergency response to the COVID-19 pandemic, the question arises: How do you market now? Many hospitals and healthcare systems are struggling for revenue because they paused elective and specialty surgeries so they could manage patients with the novel coronavirus. Once your hospital is ready to resume scheduling surgeries […]

Learn why OTT advertising is an essential part of any healthcare marketing strategy.