Bank & Credit Union Lead Generation Marketing Blog
Reach Gen Z and Millennial Prospects With Spotify (PART 2)
Learn the different types of ads available on this leading music and podcast streaming service and tips for crafting ads that convert.
Reach Gen Z and Millennial Prospects With Spotify (PART 1)
This leading music and podcast streaming service can be a valuable channel for community financial institutions to reach Gen Z and millennial prospects.
Increase Loans, Deposits, and Brand Awareness With YouTube (PART 2)
YouTube gives community banks and credit unions a lot of freedom when it comes to ad formats and creative choices. Learn 6 ways to create compelling YouTube video ads.
Increase Loans, Deposits, and Brand Awareness With YouTube (PART 1)
For community banks and credit unions, YouTube ads can be a powerful tool for attracting new account holders and deepening relationships.
Why the Loyalty Loop Is Replacing the Purchase Funnel
The loyalty loop vs. the purchase funnel and how financial marketing leadership can benefit from this enhanced sales model.
How to Make Virtual Client Communications Stand Out
With the pandemic limiting personal interaction, virtual communication skills can help financial institutions preserve bonds with clients and prospects.
5 Reasons Banks and Credit Unions Should Use OTT Advertising
Learn why OTT advertising is an essential part of any bank or credit union marketing strategy.
What Financial Marketers Need to Know About Facebook’s New Special Ad Categories
Don’t risk having your Facebook ad campaigns paused. Learn what new advertising rules mean for financial marketers.
Google’s New Ad Metrics: What You Need to Know
Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.