Healthcare Marketing Blog

This leading music and podcast streaming service can be a valuable channel for community health systems to reach Gen-Z and millennial prospects.

This leading music and podcast streaming service can be a valuable channel for community health systems to reach Gen-Z and millennial prospects.

Gain an understanding of web accessibility and how your website content could be more welcoming to all visitors.

YouTube gives colleges and universities a lot of freedom when it comes to ad formats and creative choices. Learn 6 ways to create compelling YouTube video ads.

Is YouTube advertising part of your health system’s marketing strategy? If not, consider these three facts: Video is the king of content: Our brains are designed to absorb and retain audiovisual information. YouTube is the go-to video platform: It reaches more U.S. adults than all cable TV networks combined. 55% of marketers currently use YouTube: That’s a […]

What happens when a patient arrives at your healthcare facility and there is no one to greet them? Do they get what they need, or do they wander around and ultimately leave, frustrated? A visit to your website can have the same results if the user experience (UX) is not carefully cultivated. Patients or potential […]

How to solicit, respond to, and use patient reviews to effectively market your healthcare system.

Short-form video marketing can help your healthcare system stay relevant, connect with more audiences, and increase brand awareness. Here’s what you should know.

7 ways to raise conversion rates for your digital marketing campaigns.

Understand the requirements of the Hospital Price Transparency Law and how you can use it to your advantage in marketing your healthcare system.